“Robin Ruth brings fashion and quality to the souvenir world, with designs that stand alongside the big brands, at prices everyone can afford. Every product carries a memory of a place, a trip, and the good times spent there”
“I never wanted Robin Ruth to be just another souvenir brand, I wanted it to be a symbol you recognize in any city around the world.”
Boaz Avrahami
Founder & CEO
From Amsterdam to the World
You’ve probably seen us before, maybe you’ve even bought from us. From airports to city centers, Robin Ruth products can be found in thousands of stores around the world, connecting travelers with the places they love.
The story began in Amsterdam in 1996, when Boaz Avrahami arrived in the city with an entrepreneurial spirit and a love for travel. He started small, selling ties from a suitcase to local shops and markets, walking the streets of Amsterdam, knocking on doors, meeting people, and learning the business firsthand.
Amsterdam became the inspiration. A city full of travelers, cultures, creativity, and energy. Boaz saw people from all over the world looking for something to take home, something that would remind them of the place they had visited and the good times they had there.
That sparked a simple idea: why couldn’t a souvenir also be fashionable?
In those early years, Boaz met Sunny and Lingling, who shared his vision and helped open the door to new opportunities in China. By combining European creativity with production possibilities in Asia, the small Amsterdam idea began to grow.
Robin Ruth was created to bring fashion and quality into the souvenir world, with great designs and quality that could stand alongside the big brands, while keeping prices affordable for everyone.
The goal was simple: to create products people genuinely wanted to wear and use, not just because of the name of a city on them, but because they liked the product itself.
And at the same time, every Robin Ruth product would carry something personal, a memory of a place, a trip, and the good times spent there.
What started with ties soon expanded into bags, caps, socks, accessories, and lifestyle products, each inspired by the character and identity of a destination.
Boaz named the brand Robin Ruth, after his daughter.
From there, Robin Ruth continued to grow through partnerships with people around the world who believed in the same idea and helped bring the brand to their own cities and countries.
Today, Robin Ruth has grown from one suitcase in Amsterdam into a global fashion and lifestyle brand, available in thousands of stores across more than 60 countries and enjoyed by millions of travelers around the world.
One suitcase. One idea. Thousands of destinations.
And the idea remains the same today: fashion people want to wear, quality they can trust, prices they can afford, and memories they can take home.
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